“Effective Search Engine Optimization Requires a
Commitment, Not a Campaign.” – James Reynolds, SEO Sherpa
What is SEO?
SEO stands for search engine optimization.
SEO (Search Engine Optimisation) can be stated as a set of
rules followed by content creators to optimize their websites for search
engines like Google to improve their search engine rankings. It is a practice
used to enhance the quality and quantity of traffic to your website through
organic search engine results by optimizing the content.
How does SEO work?
When you enter your query on a search engine, it responds
with a long list of links to websites that could potentially answer your
question
Every search engine has a crawler that goes out and
gathers information about all the content they can find on the Internet
relevant to the query posted. The crawlers bring back information in the form
of binary digits to create an index that is fed through an algorithm that tries
to match all that data with your query.
Why is SEO important?
SEO is a fundamental part of digital marketing because
people conduct millions of searches each year to find information about
products and services. Search results are the primary source of digital traffic
for brands and produce great results when compared to other marketing channels.
It creates Greater visibility and higher ranking which can become a boon to
your business. The search results are evolving over the past few years to
provide more direct answers and information to users which is more likely to
keep users on the results page instead of driving them to other websites.
Additionally, features like rich results and Knowledge
Panels within the search results can increase visibility and supply users with
more information about your company directly within the results.
SEO is as important to business as breathing is to living
beings. It is also a proven way to improve the quality of websites by making
them more user-friendly and easier to navigate. In this technological age, SEO
plays an important role in sales as customers like to research the
products/services before investing. SEO creates visibility, improves ROI, helps
in branding, and mainly drives traffic to your website. It allows you to target
customers by recommending people when they are looking for products and
services your business provides. It is a long-term, affordable, quantifiable
strategy that impacts the Buying Cycle which is one of the biggest advantages
of the internet from both buyer's and seller’s perspectives. By using SEO to your
advantage, you can witness a great improvement in your website traffic.
SEO is hands down the most important factor that can
either make or break your website. Great content provides exceptional value and
gets found organically via search engines, but high-ranking results do not
happen overnight. Old school SEO was a combination of stuffed keywords, thin
content, and oodles of haphazard backlinks (whether credible or not). Here are
a few key things to improve SEO:
● Focus on Long-tail Keywords.
● Post content regularly encourages the audience
engagement.
● Provide alt text to images.
● Use the right keywords consistently.
● Use backlinks.
● Regularly
Monitor your Progress.
Thus, SEO is significantly important to increase the visibility of your website which in turn generates more traffic which leads to more opportunities to convert prospects into customers.
.gif)
