“Effective Search Engine Optimization Requires a Commitment, Not a Campaign.” – James Reynolds, SEO Sherpa
What is SEO?
SEO stands for search engine optimization.
SEO (Search Engine Optimisation) can be stated as a set of rules followed by content creators to optimize their websites for search engines like Google to improve their search engine rankings. It is a practice used to enhance the quality and quantity of traffic to your website through organic search engine results by optimizing the content.
How does SEO work?
When you enter your query on a search engine, it responds with a long list of links to websites that could potentially answer your question
Every search engine has a crawler that goes out and gathers information about all the content they can find on the Internet relevant to the query posted. The crawlers bring back information in the form of binary digits to create an index that is fed through an algorithm that tries to match all that data with your query.
Why is SEO important?
SEO is a fundamental part of digital marketing because people conduct millions of searches each year to find information about products and services. Search results are the primary source of digital traffic for brands and produce great results when compared to other marketing channels. It creates Greater visibility and higher ranking which can become a boon to your business. The search results are evolving over the past few years to provide more direct answers and information to users which is more likely to keep users on the results page instead of driving them to other websites.
Additionally, features like rich results and Knowledge Panels within the search results can increase visibility and supply users with more information about your company directly within the results.
SEO is as important to business as breathing is to living beings. It is also a proven way to improve the quality of websites by making them more user-friendly and easier to navigate. In this technological age, SEO plays an important role in sales as customers like to research the products/services before investing. SEO creates visibility, improves ROI, helps in branding, and mainly drives traffic to your website. It allows you to target customers by recommending people when they are looking for products and services your business provides. It is a long-term, affordable, quantifiable strategy that impacts the Buying Cycle which is one of the biggest advantages of the internet from both buyer's and seller’s perspectives. By using SEO to your advantage, you can witness a great improvement in your website traffic.
SEO is hands down the most important factor that can either make or break your website. Great content provides exceptional value and gets found organically via search engines, but high-ranking results do not happen overnight. Old school SEO was a combination of stuffed keywords, thin content, and oodles of haphazard backlinks (whether credible or not). Here are a few key things to improve SEO:
Thus, SEO is significantly important to increase the visibility of your website which in turn generates more traffic which leads to more opportunities to convert prospects into customers.